Shining a light on the racial double standard

Creative Strategy

COURAGE CONVERSATIONS GLOBAL FOUNDATION is an organization designed to shine a light on people’s internal biases through workshops and community events. Their approach is to facilitate dialogue and create safe space for people to see patterns in themselves and the world around them, moving forward with new perspective and behavior.

the problem

Americans largely acknowledge racism exists, but can’t always recognize it in their own lives and communities.

THE AUDIENCE

We chose to focus on the Americans who exist in the defensive or denial part of the below scale.

PEOPLE TRUTH

The double standard makes everyday racism look like it’s not a big deal

The creative strategy

Visualize the absurdity of the double standard

view the site experience

Selected Press

This Car Shines a Light on the Double Standard in Policing of Black People in America

Driving While Black—the making of the concept car that’s safer for Black motorists

The ‘Driving While Black Concept’ Aims To Start A Conversation

Accolades

Cannes

Digital Craft - D04 Metaverse, New Realities & Emerging Tech - SILVER

Film - Culture & Context - F04. Social Behaviour & Cultural Insight - BRONZE

Direct - Culture & Context - Corporate Purpose and Social Responsibility - SHORTLIST

Direct - Culture & Context - Social Behaviour & Cultural Insight - SHORTLIST

Design - Digital & Interactive Design - C02. Digital Installations & Events - SHORTLIST

Brand Experience Lions - Excellence in BE - D02 Guerrilla Marketing & Stunts - SHORTLIST

Brand Experience - Culture & Context - E04 Social Behaviour & Cultural Insight - SHORTLIST

Brand Experience & Activation - D01. live brand experience or activation - SHORTLIST

Film - Online Film - Sectors - B07. Not-for-Profit / Charity / Government - SHORTLIST

Film - Culture & Context - F07. Corporate Purpose & Social Responsibility - SHORTLIST

ONE SHOW

Experiential - EX_14: Experiential & Immersive for Good - BRONZE

Film & Video - FI_14: Film & Video for Good - MERIT

Direct - DM_23: Direct Marketing for Good - MERIT

Integrated - IG_07: Integrated / Omnichannel Campaigns for Good - MERIT

Interactive & Mobile Craft - IC_06: Visual Craft-Art Direction - SHORTLIST

Social Media - SM_17: Social Media for Good - SHORTLIST

Direct - DM_12: Digital & Online - Websites & Mobile - SHORTLIST

Direct - DM_19: Non-traditional & Guerrilla Marketing - SHORTLIST

Interactive - IN_25: Interactive & Mobile for Good - SHORTLIST

ADC

Design for Good - DFG-101: Design for Good - Advertising - Single - GOLD

Design for Good - DFG-111: Design for Good – Interactive - SILVER

Advertising - ADV-158: Television / Film / Online Video - Online - Single - BRONZE

Design for Good - DFG-112: Design for Good - Motion / Film Craft - SHORTLIST

DFG-111: Design for Good – Interactive - SHORTLIST

Webby’s

Social - Social Campaigns: Diversity, Equity & Inclusion - WINNER

Advertising, Media & PR - Individual: Social Video - WINNER

Websites / DE&I - WINNER

AICP

Digital Experiences - WINNER

Experiential - SHORTLIST

Innovation - SHORTLIST

Integrated Campaign - SHORTLIST

Public Service Announcement - SHORTLIST

ANDY’S

Idea - WINNER

Craft - WINNER

CLIOS

Experience/Activation - Guerilla - GRAND GLIO

Digital/Mobile - Microsite - SILVER

Branded Content & Entertainment - Film - Scripted - SHORTLIST

Fast Company World Changing Ideas

Social Justice - Honorable Mention

D&AD

Entertainment - 6012: Use of AR - GRAPHITE

Physical & Digital - 1006: Digital and Social - SHORTLIST

OMMA

Activism/Public Service: Non-Profit - FINALIST

ANA Multicultural Awards

Socially Responsible - WINNER

Ad Age Agency of the Year/A-List

Best Work for Good: Pro Bono/Nonprofit - FINALIST

SF ADDY’S

Public Service - 86 Public Service Online Film, Video & Sound - BEST OF SHOW/GOLD

Public Service Marketing & Specialty Advertising - 079B Campaign - GOLD

Elements of advertising - 48 Copywriting - GOLD

Elements of advertising - 53B Art Direction—Campaign - GOLD

Elements of Advertising - 055B Computer Generated Imagery (CGI) - GOLD

DISTRICT ADDY’S

Public Service Marketing & Specialty Advertising - 079B Campaign - GOLD

Elements of advertising - 48 Copywriting - GOLD

Elements of advertising - 53B Art Direction—Campaign - GOLD

Elements of Advertising - 055B Computer Generated Imagery (CGI) - GOLD

Public Service - 86 Public Service Online Film, Video & Sound - GOLD

NATIONAL ADDY’S

Public Service Marketing & Specialty Advertising - 079B Campaign

Elements of advertising - 48 Copywriting -

Elements of advertising - 53B Art Direction—Campaign -

Elements of Advertising - 055B Computer Generated Imagery (CGI) -

Public Service - 86 Public Service Online Film, Video & Sound - MOSAIC, GOLD