See the heights of Black culture

CREATIVE STRATEGY, DATA STRATEGY & UX

 
 

BLACK & ABROAD is a travel & lifestyle company redefining experiences for the modern Black traveler. Seeing a need to elevate the community through world exploration, they assist us by showing familiar faces in unfamiliar places and exposing the world to nuanced, diverse, narratives within the travel community.

Meaning, when you go to Paris with B&A, you don’t just tour the Eiffel Tower, you tour the vibrant Black-owned cultural hotspots that makes Paris what it truly is.


THE PROBLEM

As COVID screeched travel & leisure to a halt, Black-owned businesses and communities were hit the hardest


THE CLIMATE

There was no separating the conversation around America with the conversation of generational, systemic oppression.

 
 
 

THE INSIGHT

The story of America is designed to erase Black excellence

 
“From redlining to modern urban planning, you don’t have to look far to see the ways in which maps have been used to marginalise, divide and oppress communities around the world”
— Eric Martin, Co-founder of Black & Abroad
 
 

CREATIVE STRATEGY

Elevate the culture

 
 
 
 

THE EXPERIENCE

 

 

 

Selected Press

 
 

Accolades

Cannes Lions

Creative Data | Data Integration – Gold

Creative Data | Data Visualization – Silver

Digital Craft | Data Visualization – Silver

Effie US

Travel & Tourism – Gold

Multicultural – Gold

WARC Effectiveness

Data – Gold

AdAge

Creative Data Campaign of the Year

ADCOLOR

Ad of the Year 2023

The One Show

Best of Interactive Craft – Grand Prix

Creative Use of Data – Gold

Websites – Gold

Data Visualization – Gold

Storytelling – Silver

Design – Data Visualization – Silver

Art Direction – Bronze

UX – Bronze

The Drum Awards

The Grand Prix of Grand Prix

Digital Industries – Grand Prix

Digital for Good – Winner

Digital Brand Experience – Winner

Effective Use of Data – Winner

D&AD

Integrated – Yellow Pencil

Use of Data – Graphite Pencil

Data Visualization – Graphite Pencil

Websites & Apps – Graphite Pencil

Promotional Websites – Wood Pencil

Use of Data – Wood Pencil

Graphic Design – Wood Pencil

ADC Awards

Fusion Cube – Grand Prix

Members’ Choice

Design for Good – Gold

Data Visualization – Gold

Art Direction – Silver

Campaign Site – Bronze

Clio Awards

Digital/Mobile | Website – Gold

Digital/Mobile | Graphic Design – Gold

Digital/Mobile | UX – Gold

Creative Data | Visualization – Silver

Digital/Mobile | Storytelling – Silver

Media | Product/Service – Silver

Creative Data | Storytelling – Bronze

Creative Data | Targeting – Bronze

Design | Digital/Mobile – Bronze

Webby Awards

Travel – Video

Travel – Website

Website – Best Mobile User Interface

Cresta Awards

Special Jury Chair Award

UX – Gold

Creative Use of Data – Gold

Campaign Website – Gold

Website – Gold

Use of Multiple Technologies – Gold

Data Visualization – Gold

Innovative New Technologies – Silver

Brand Purpose – Silver

LIA Awards

Creative Use of Data – Data Visualization – Silver

Creative Use of Data – Data Integration – Bronze

Design – Creative Use of Data – Bronze

Non-Traditional – Creative Use of Data – Bronze

Non-Traditional – Travel & Leisure – Bronze

Epica Awards

Websites – Gold

Creative Use of Data – Bronze

Transport & Tourism – Bronze

Communication Arts

Integrated Campaigns

CMA Awards

Brand Building – Gold

Martech – Gold

Engagement – Bronze

Campaign US BIG Awards

Best Campaign

Best Idea That Taps into Culture

Best Brand Film

ADCC

Digital Design – Gold

UI/UX – Gold

Website Design – Gold

Education & Information – Silver

Data Visualization – Silver

The Michael O'Reilly Best Copywriting Award (Film) – Bronze

Media Innovation Awards

Websites and Microsites – Gold

Travel and Tourism – Silver

Data-Driven Marketing – Bronze

Branded Content – Bronze

Cultural Insights – Bronze

Strategy Awards

Data Strategy – Silver

DEI Strategy – Bronze

Niche Strategy – Bronze

Tech Strategy – Bronze

Shopper Innovation Awards

Grand Prix

Data – Gold

Design – Gold

Tech – Gold

Idea – Silver

Targeting – Silver

Insights – Silver