Helping Lunchables tell people they’re back
Creative Strategy
LUNCHABLES is a Kraft-Heinz brand positioned to power kid creativity with its build-able, snack-able ingredients. The brand is so iconic that in markets where the product has left, consumers buy knock-offs thinking it’s the real thing.
THE PROBLEM
It’s hard to stage a comeback when people don’t know you’ve left
THE BRIEF
THE CONTEXT
We painted a picture of Canadian nostalgia to help our American agency team.
THE EXECUTION
Lunchables Returns to the Canadian Market After 15 Years
Lunchables returns to Canada with nostalgia-driven campaign
Lunchables returns to Canada after 15 years
Lunchables® is Back! After Fifteen Years, the Brand Returns to Canadian Shelves to Inspire Creativity and Power Kids Forward
Lunchables Returns to Canadian Shelves
Lunchables return to Canadian stores after 15-year hiatus
Selected Press