Helping Lunchables return to Canada

Creative Strategy

 
 

LUNCHABLES is a Kraft-Heinz brand positioned to power kid creativity with its build-able, snack-able ingredients. The brand has unleashed iconic work under the ‘Lunch-a-build This’ platform, and was looking to expand back into the Canadian market.

 

THE PROBLEM

It’s hard to stage a comeback when people don’t know you’ve left

 

THE BRIEF

 

THE CONTEXT

We painted a picture of Canadian nostalgia to help our American agency team.

 
 
 

THE EXECUTION

 
 
 

Selected Press